Reasons to Integrate Multiple Payment Gateways in Salesforce

April 3, 2024 | visibility 1495
TABLE OF CONTENT

Table of Content

In today’s fast-paced business arena, payment gateway integration in Salesforce is essential for staying ahead of the curve. That’s where Salesforce, the cornerstone of modern business operations, steps in. But what if I were to reveal that there exists a method to amplify your sales potential even further 

Imagine seamlessly integrating not just one but multiple payment gateways within the Salesforce ecosystem. This isn’t just about convenience – it’s about revolutionizing the way you do business.

Perhaps, a Webinar care study shows a staggering increase in the digital payment adoption rate, rising from 29% to 43.2% within two years.

Based on the same research, it has been observed that the online payment transaction value in Europe is projected to show an increase of 16.3% between the fiscal years 2020 to 2025. Similarly, experts anticipate growth of 15.2% in the US, while China is predicted to reach $11.2.

However, it is projected that the Digital Commerce sector in the US will yield an average value of $11,755 per user by 2025.

So, we’ll explore why integrating multiple payment gateways in Salesforce plays a crucial role in this competitive world. 

Let’s get started!.

Why Integrate Multiple Payment Gateways?

Diversifying your payment gateways unlocks many advantages that can contribute to your business growth. 

Suppose you’re looking to up your payment game. In that case, you’ll want to check out the benefits of integrating multiple payment gateways into your Salesforce environment. 

These reasons are sure to convince you:

1. Enhance Customer Experience

Every customer leverages various modes for making payments. However, giving them the choice to make payment ensures catering to different customer preferences. It will make your customers’ purchasing journey seamless and more convenient. This will increase loyalty and customer satisfaction. 

2. Reduced Cart Abandonment

Be it in for-profit or non-profit organizations or e-commerce setups, cart abandonment is the biggest challenge in online transactions. Customers often cancel their orders due to payment processing issues or a need for more suitable payment options. 

However, payment gateway integrations with the Salesforce platform can reduce the chances of losing customer interest in your website. With the payment gateways, customers can make payments from their preferred mode, delegating the situation where they must leave the page without the payment professing.

3. Global Reach

Integrating a payment gateway for Salesforce lets you accept region-specific currencies and payments in a minute if your business operates internationally. This expands your market reach and widens the opportunities for your business growth.

4. Risk Mitigation

Payment gateway sometimes experiences technical glitches or outages. But by having multiple options as a payment gateway, you can switch to another option if one gateway encounters some challenges, ensuring your business operations remain uninterrupted.

5. Competitive Edge

In the competitive landscape, people choose a business that provides a hassle-free payment experience tailored to their preferences. However, supplying Salesforce payment processing options opens new growth opportunities. Also, it will keep you ahead in the game and ensure a win-win game for you and your customers. 

Key Considerations When Integrating Payment Gateways in Salesforce

Step 1: Assess Your Business Needs

Evaluating your business requirements and understanding your target audience are the initial steps to identify which payment gateway caters to your business needs. Also, understanding your business’s product and service offerings with target geographic locations can help you choose the most relevant payment gateways.

Step 2: Choose Compatible Payment Gateways

Once you know what your business requires, you can select the payment gateways aligned with your business needs. Popular payment gateways compatible with Salesforce and offering seamless integration include PayPal, Stripe, and more. Research each gateway feature and check customer reviews to make an informed decision.

Step 3: Salesforce AppExchange Exploration

Head to the Salesforce AppExchange, a marketplace of pre-built applications that seamlessly integrate with Salesforce. Search for payment gateway integrations compatible with your chosen gateways. Review user feedback and assess ratings to confirm the selected integration app’s reliability and proper maintenance.

Step 4: Install and Configure the Integration App

After identifying the appropriate integration app, follow the installation instructions provided by the app developer. Typically, this involves granting the app access to your Salesforce instance. Configure the app settings to match your business requirements and the payment gateways you want to integrate.

Step 5: Customization and branding

Most Salesforce payment gateway integrations allow you to customize the payment process to match your brand’s look and feel. Ensure the payment pages reflect your company’s branding for a consistent user experience.

Step 6: Testing and Quality Assurance

Before going live, rigorously test the integration to ensure that payments are processed smoothly, invoices are generated accurately, and transaction data is correctly recorded in Salesforce. Test with different payment methods, currencies, and scenarios to uncover any potential issues.

Step 7: Educate Your Team

Empower your team members, particularly those in customer support and finance roles, by providing them with comprehensive training on the intricacies of the new payment gateway integration. They should be well-equipped to assist customers with payment-related queries and troubleshoot issues.

Step 8: Monitor and Optimize

Once the integration goes live, maintain vigilant oversight over its performance. Track transaction success rates, customer feedback, and any technical glitches. Use the insight to optimize the payment process and enhance customer satisfaction.

Salesforce Payment Gateway Integration Journey

In a Nutshell

Integrating multiple payment gateways into your Salesforce platform is a strategic move that can significantly improve your business’s efficiency, customer satisfaction, and bottom line. By providing a variety of payment choices, you appeal to a broader audience and craft a smooth and effortless purchasing journey. 

What else if you get hassle-free payment gateway integration? Sounds interesting. It can be possible by opting for the right Salesforce implementation partner like Cyntexa. With their expertise and experience, they will suggest the best Salesforce payment methods for your business and integrate Salesforce-compatible applications using APIs or Payment AppExchange applications like ChargeOn. So, your business can thrive in the digital age by providing hassle-free and customer-centric payment solutions.

Frequently Asked Questions

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Why do you need multiple payment gateways?

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Which payment method is best and why?

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Is there any limit in the payment gateway?

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What is the most important factor in choosing a payment gateway?

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